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@inproceedings {ritzer1992themo, title= {the mcdonaldization of society}, author= {g.
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Strengths: — mcdonald's has much strength that makes it the largest fast food for thought chain restaurants end-to-end the world.
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Mcdonald originally served hamburgers, milkshakes, french french-fried potatoes and cheeseburgers.
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What are the two greatest opportunities for McDonald's?
The two greatest opportunities for McDonald’s are their expansion into other brands and international markets. First the expansion into markets like Mexican entries and pizza delivery allow them access to the fastest growing restaurant segments. This will allow them to have a better product selection and provide future domestic growth.
What are the strengths and weaknesses of McDonald's?
The first strength of McDonald’s has been their product strategy. Throughout the past three decades they have simply been a hamburger and fries Restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their menu to better fit the environment.
How did McDonald's introduce the new cooking system?
The new cooking system is being introduce through McDonald’s $500 million “We love to see you smile” ad campaign. Another weakness for McDonald’s has been with expansion in the United States. In the early 90’s they were expanding into airports, malls, and hospitals.
What are some of the threats to McDonald's?
The other concept is a deli-style menu, which will be added to the traditional McDonald’s menu. This concept will add deli sandwiches and soups to familiar Quarter Pounders, Big Macs, and other sandwiches. The most obvious threats for McDonald’s are with their competitors. Now that they have expanded into other brands this list has grown greatly.
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