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When we looked back over our shoulder, we discovered that there was a revolutionary movement behind us.
This has made nykaa the hoarding spot for all the makeup enthusiasts who can now get their hands on the products which were not available in india earlier.
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Nykaa has recently started collaborating and introducing non-indian brands alike huda beauty, kiko milano, wet and wild, etc which is an accomplishment in itself.
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Falguni nayar, the founder of nykaa, one of india's biggest online style and lifestyle portal site, had been absolute the ideal life.
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Which is the Offline format of Nykaa store?
It has two offline store formats called Nykaa Luxe and Nykaa On Trend. The Luxe format features Indian and international luxury beauty brands along with Nykaa Beauty, the in-house collection of beauty products.
Who is the founder and CEO of Nykaa?
Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa in 2012. It was launched as an eCommerce portal curating a range of beauty and wellness products. The brand name Nykaa is derived from the Sanskrit word nayaka, meaning ‘one in the spotlight’.
What do you need to know about Nykaa.com?
Nykaa is a premier online beauty and wellness destination. Nykaa.Com offers a comprehensive selection of makeup, skincare, haircare, fragrances, bath and body, and luxury products for women and men at the best prices. All products are 100% authentic, sourced directly from the brands, or authorized distributors.
What kind of inventory model does Nykaa use?
In order to achieve this kind of speed and authenticity, Nykaa has adopted an inventory model where they collect all the items at one place in an inventory and process the order according to the products available in the stock.
Last Update: Oct 2021
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