Essay about adidas

Adidas is woven in to the fabric of German and European football as a whole, and benefits from the profile of star players like Michael Ballack, but it must be concerned by Nike's success in the region's most popular sport - and Nike must be particularly pleased considering football is yet to truly take off in the US.

Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma.

Adidas markets its products through an extensive marketing infrastructure. The group offers its products through its own retail stores and franchised stores. However extensive marketing infrastructure helps Adidas to reach a wide range of customers and eventually expand its size of the market. 4. Geographically diversified operations:

To give you a clearer picture about Adidas Company, you can see the Adidas flow development picture year to year: The foundation. The 'Miracle of Bern'. The "adidas" team wins (sponsored by adidas). The transition. With a new management. Adidas goes public. Adidas-Salomon AG. The new brands. New management.